Meet Mike Passalacqua
Effective content strategy across today’s media platforms relies upon deriving maximum impact from minimal time spent scrolling, viewing and reading. Mike’s strength as a writer and strategist lies in his ability to boil messaging down to easily digestible, yet compelling installments. From white paper to subject line, Mike strives to get more from less. In more than a decade of creating awareness, shifting perceptions, and driving behavior, Mike has worked with brands in verticals such as healthcare, technology, education, property development and construction, non-profits, and state services amongst others. For fun, Mike likes to return stolen shopping carts to their rightful owners. He graduated with a Bachelors in Personnel Administration from Michigan State University in 1982 and a Bachelors in Industrial Psychology from MLIS Wayne State University in 1990.