When a blog post garners entertaining commentary around our office, we can't help but share it with the rest of you!
At Bigfish, we find that we’re often involved in conversations with prospects and clients on the topic of marketing automation software and the various vendors offering those services. We know how to use many of them, we operate these systems FOR some of our clients—we’re always happy to discuss our experiences with companies in the process of evaluating (or revaluating) marketing automation tools for their own use.
Your latitude. Your longitude. Pinpointed wherever you take your mobile device. That’s the technology frontier that smart marketers are taking advantage of to put high-relevance ad content onto a small screen near you.
Marketing Automation Technology (MAT) is powerful. It can provide results well above any form of manual campaign management when implemented correctly.
Typically, the term ‘brand awareness’ describes the level of familiarity that a target audience has with a brand. The higher the brand awareness, the more people recognize the brand. But this post is about another type of brand awareness. This other type is something we like to call ‘brand self-awareness.’
IBM has teamed up with Ogilvy France in a new campaign to create beautiful outdoor advertising with functional benefits never seen before: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well. Take a look!
It’s a 24/7 world out there and we’re all so busy these days it’s hard to keep up. So how do you stay in contact with your legions of fans on social media? Automated tools seem like a great answer for the time-starved. But you have to be careful because flying on autopilot means that sometimes you figuratively crash into the mountain. And end up looking stupid.